As if buying a diamond wasn’t complicated enough, an added element that goes beyond the basic 4C’s requires additional consideration: diamond ratios. Luckily, this uncharted territory isn’t as difficult to understand as one might think! In an effort to ease your diamond buying experience, we’ve simplified what you need to know about measurement ratios to help get you to the finish line of findi...

The cushion cut is the most diverse and varied diamond cut out there. When looking at cushions, the first thing to keep in mind that even when looking at similar carat weight, color, and clarity stones, each will be different from the next.  This is why it is imperative to see the diamond in person, or via video/photo, prior to purchasing and comparing it with a few different options so you can...