Most diamond engagement ring shoppers have a firm grasp of two diamond color categories: colorless diamonds and colored diamonds. You may already know that colorless diamonds are transparent stones with plenty of sparkles while colored diamonds come in yellow and black most notably. 

But, did you know that diamond color can refer to varying shades of colorless and near-colorless diam...

The delicate, elongated shape of the oval diamond paired with its subtle brilliance and narrowing effect on the finger create a coveted diamond shape made for the one-of-a-kind bride. It is no surprise that the oval shape diamond has captured the spotlight and secured itself as the most popular cut of 2021 and into the foreseeable future.

In this edition of Diamonds 101, we take ...

When it comes to diamond shopping we all know one of the most important of the 4 C's is undoubtedly COLOR. A diamond is graded base on the absence of color. Color saturation gradually increases with each letter grade starting at D being colorless all the way down to Z. Rare diamonds are found in the colorless range of D, E, and F. A lot of value can be found by opting for a diamond in the Near ...

A question we get asked often is what color, clarity and cut is the best? The truth is that there is not just one right answer. Not only will the answer be different for every diamond shape, it will also vary based on someone's personal opinion and the way you perceive diamond quality to your eye. The main goal for your diamond is to maximize your budget. Maximizing your budget entails balancin...